Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics and campaigns in Britain and overseas, he now splits his time between writing, speaking, charities and consultancy. He delivers useful keynotes on effective and strategic communication, leadership and politics.
Though he left a full-time role with the Blair government in 2003, he returned for the subsequent three general elections to help first Blair, then Gordon Brown and Ed Miliband. He also advised the Better Together campaign against independence for Scotland, and the Remain side in the EU referendum campaign. He continues to advise left of centre parties.
Campbell has been Humanitas Visting Professor on media at Cambridge University, and has been honoured by both University College Dublin, Trinity College Dublin and University College Cork for his contribution to the Northern Ireland Peace Process. He is on the advisory board of Portland PR, and in addition independently acts as an advisor to governments, businesses, charities, sports organisations and high-profile individuals. He helped to found the world’s first university in football business, UCFB, in Burnley, Lancashire, which has since extended to Wembley and Manchester City’s Etihad stadium.
He writes a monthly interview for GQ magazine, and has covered figures as varied as Prince William and Jose Mourinho, Al Gore and the Archbishop of Canterbury, Nicola Sturgeon and Nicola Adams. Passionate about sport, he was written about different sports for The Times, the Irish Times and Esquire magazine. He was communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. He led a fundraising drive for Burnley FC, a team he has supported since the age of four, when the club was in financial trouble. They are currently riding high in the Premier League.
He has written fourteen books in the past ten years, including eight volumes of diaries, four novels, a personal memoir on depression and the pursuit of happiness, and Winners and How They Succeed, a Number 1 best-selling analysis of what it takes to win in politics, business and sport.