GENIE Px

We provide organisations with the data and insight necessary to achieve greater diversity and inclusion at all levels in the work place

To be successful, it is imperative that organisations create diverse teams, use every ounce of talent they possess and understand how to develop people both collectively and individually, to maximise potential and performance – of individuals, of teams and ultimately of organisations.

All organisations need diversity of backgrounds, experiences, cultures, genders, ethnicities, social classes, educations, thinking styles to thrive. The rationale is all business: diverse and inclusive organisations outperform their peers.

  • 70% higher growth

  • 36% higher profitability

  • 75% faster time to market

  • 19% better innovation


McKinsey; Boston Consulting Group

The future workforce’s demographic is unlike the make-up we see it today. For organisations to future-proof themselves against a talent drought they need to consider how they build a diverse workforce now that contains future leaders especially women and people of colour.

GENIE can lay out the diversity baseline of your organisation which is the start of future proofing yourselves to attract and retain the best diverse talent.

When building a diverse workforce it is also key to ensure that the employer brand and company purpose is well communicated, role modelled and attractive to new talent. However, many organisations have barriers that inhibit their ability to utilise and attract the diverse talent available.

Often, businesses are blind to these barriers and unaware of the significant impact they have on talent development and ultimately business results. Many organisations have made significant investments in Diversity and Inclusion: the global market for Diversity and Inclusion (D&I) estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$15.4 Billion by 2026, a study by Global Industry Analysts just revealed. It may be that the entry level statistics now look more positive, but how do you sustain this improvement across all levels of the organisation?

GENIE is a behavioural and cultural diagnostic tool that has been built on primary and secondary academic research. Enabled by a survey which helps us to question the barriers we know to exist in organisations, GENIE delivers a far more accurate view of how to instigate improvements in how people do things at work and so create resilient and sustainable organisations.

GENIE is more than “do you like your manager” and the benefits of this organisation, as is contained in an engagement survey. It can show you how the culture affects your ability to become more productive, profitable and effective – these three things being the benefit of a high performing diverse team. GENIE shows you how to begin to make different decisions that affect whole organisations as seen from the viewpoint of a future-proof organisation.

Our collaborators include: Professor Cary Cooper, Chairman of CIPD and Co-founder of Robertson Cooper and a Professor of Organizational Psychology and Health and Manchester Business School, Dr Lisa Calderwood, Principal Investigator of Longitudinal Study of Young People in England (LSYPE) and Senior Survey Manager for the UCL Centre for Longitudinal Studies, Dr Sylvia Ann Hewlett, Founder and CEO of Hewlett Consulting Partners and Founder and Chair Emeritus of the Centre for Talent Innovation, Dr Peter Collett, Behavioural Psychologist and former don at Oxford University and Dr Jill Collett, Business Psychologist and Executive Coach.

Amanda Blanc - Group CEO Aviva plc; Women Count 2021

Any business depends on data. Successful businesses analyse that data to better understand their reality and use it to inform the decisions and actions needed to get the right outcomes.

Amanda Blanc