Initially, Simon began his career as a lawyer, however, he changed career direction in the mid-1980s when he returned to University to study for an MBA. He joined the academic staff at Ashridge Management College and was soon promoted to head of the Marketing Faculty.
In 1992, he left academia and set up his own consulting business. Simon then became the Marketing Director of Sears, helping to relaunch and subsequently demerge Selfridges. From there he was appointed Marketing Development Director of EMAP plc and helped launch and develop magazines such as FHM, Red and Heat, as well as working closely with all EMAP music and entertainment interests.
Until August 2004, Simon was the Group Marketing Director for Barclays plc, where he instigated significant change and built Barclays into a world- class marketing organisation.
Until March 2011, Simon was the Chief Marketing Officer for Standard Life plc where he instituted a major re-structuring and re-positioning programme. He has also recently carried out major pieces of strategy work for easyJet, BAA, Harper Collins, Cannes Lions & BDO.
Simon has a strong practical approach, backed by a thorough appreciation of latest analytical techniques. He is a lively and compelling speaker in constant demand on the international conference circuit and European business schools.